Our ethos of ‘analogue’ is a celebration of the senses. On average, we spend 200 hours per year in our cars. Our mission is to make that time as enjoyable as possible, by creating the greatest driving experiences on the road. The pursuit of engineering superiority is leading us to a world of cars that are very fast, yet perplexingly boring at the same time. Taylor’s deep passion for a vast array of performance vehicles and humble roots have helped him develop a vision for a variety of inspiring performance cars. To accomplish this, he works extensively with all divisions of design, engineering, and marketing, to bring his visions to life. That vision is of a world in which everyone gets to experience the thrill of sports cars.